Can you introduce yourself ?
I attended California State University Long Beach where
I expanded on my previous education at Compton College in mechanical
drawing. I left CSULB to pursue a professional career in graphic design.
Moving to New York City in the mid-seventies I found a racial barrier
that kept me from finding work in my field and I retreated to service
typography for a few years.
Siynn bar-Diyonn ?
This is the name I took when I converted to Judaism. I write under the name Siynn bar-Diyonn, a profession in which I hope to immerse myself once I manage to kick type design to the curb.
Why have you decided to design typefaces ?
Of all the things that I can draw, typefaces are the simplest and easiest.
Where does your inspiration come from ?
I am a true commercial artist, and as such, I am motivated by money. No, make that income. Sounds better.
On what project are you working today ? And in the next future ?
am creating a series of fonts for Elle Magazine and I have begun a project
for Hadassah: The Womens Zionist Organization. I am lucky to have
two good assignments as work has been difficult to come by since Sepember
Can you tell us more about your market ?
The bulk of my income comes from custom fonts and logos, covers and feature titles for publications. Although I market over 100 fonts worldwide I make next to nothing on sales: less than $1000/year).
Hebrew is confined to certain rules passed down through the ages. The way the letters are drawn, the way they are assembled as well as nuances in the structure of certain letters make Hebrew stand out for its archaeological and cultural past. Besides, Hebrew is the Language that God spoke. Tough endorsement to beat.